While Spotify users have to wait a few more months for Wrapped and the top lists of what soundtracked their 2021, Only You is all about celebrating how they listen - and provides a Wrapped-esque shareable experience.

The multifaceted data-driven creative campaign will feature an in-app experience, personalised playlists and global marketing in 22 markets across TV, social, digital and OOH. So on June 2nd, Spotify launched its newest campaign, Only You.

With more than 70M tracks and 2.6M podcast titles to pick from, there’s a plethora of audio content to discover. In Korea, the company is competing against streaming services such as Melon, Genie and FLO, among others.Listening is everything for the 356 million users on Spotify. Launched in 2008, Spotify offers over 70 million tracks and 4 billion playlists to its 356 million listeners in 178 markets and has more than a 30 percent of the global market share. 'We are thrilled to present Only You and Blend to our listeners and assist them to discover more entertaining ways to appreciate music, as well as share their musical tastes,' a spokesperson for Spotify said. It will be updated over time based on the users' daily streaming patterns on Spotify. 'Blend' is another personalized feature, which enables two friends to merge their musical tastes into one curated playlist and share the music they love. Spotify's new feature, 'Blend' / Courtesy of Spotify 'The Only You campaign is part of our broader goal to help users find out something new or unexpected through a personalized experience that only Spotify can deliver,' the company said in a statement. Through this feature, users can create their unique 'audio universe.' Spotify explained that 'Only You' is an in-app experience providing personalized insights and data ― such as 'Your Audio Birth Chart,' 'Your Artist Pairs' and 'Your Dream Dinner Party ― for each user. The Swedish company, which started its service in Korea in February, announced Wednesday that it had launched 'Only You' and 'Blend' on June 2. Music streaming giant Spotify has unveiled two new features to offer users a more innovative music listening and discovery experience. Spotify has launched the new service, 'Only You.' Courtesy of Spotify

Only you spotify playlist